It’s nearly January and a new year brings with it a PR Week shaped hole in the offer from the Chartered Institute of Public Relations (CIPR).
PR Week was a tangible benefit for CIPR members. It landed on your desk with a thud that said “membership”. That’s going to be a miss and while it won’t have a immediate effect I think it will be important come renewal time.
Saying that, I agree with the decision. The old subsidised model based on reciprocal adverts and job advertising has been devalued as owned and free channels have come to the fore. The relationship was too unsymmetrical and an investment by the CIPR to provide the publishers of PR week with a ready made and verified readership was a little strange to me.
Members liked CIPR week but this is an opportunity to create something new and exciting. So what’s next? For me the solution – whatever it is – needs to achieve the following:
The solution needs to offer better value than the alternative investment in PR week to members across the country.
The value added has to be exclusive to members
A physical aspect to the offer is important to remind people about membership, at least for now
You’ve got to have rhythm. A periodical carries weight, used well it can be an event, it can set the tone for an industry and gets tongues wagging
It needs to appeal to practitioners across the board working in many different professions and in sectors
An appeal to the heart as well as the head, community is important to the PR industry and should be cultivated.
The obvious choice, a membership magazine feels a little too tried and will draw direct comparisons with PR Week, a dangerous road to follow.
A social network for PRs has been tried before and failed. We already have linkedIn and this isn’t a option.
I would like the CIPR to look towards organisations like econsultancy. I’ve had access to the odd econsultancy report in return for taking part in research and they are genuinely useful. Perhaps a move to provide exclusive information to members to save them time and money would be useful. A sort of “which” magazine for PROs with investment in translating research into practice and money spent on developing exclusive tools and research led advice that go beyond the member created guides.
Away from publishing, is there enough money to reduce entry prices into PRide and the CIPR Excellence awards? A quarterly glossy publication of the top campaigns (as voted for by members) with real campaign insight could be a viable alternative and give members that “moment”.
Thanks for coming to the presentation on Google Analytics. I hope it has opened your eyes to the possibilities. I have included a copy of the PREZI below and some links to resources I hope you find useful.
A very thorough guide to getting you started is available from here, if you are using a third party shopping site this guide from shopify to their integration will be useful (even if you aren’t using them you can learn from their example) but look to your own supplier for how to integrate with your set up.
Want to go further
If you have been inspired to go further then why not take the Google Analytics Individual Qualification Exam, it can be done in your own time and costs very little. Tip – Brian’s book above offers a code for 50% off the exam paying for the book in itself.
Thanks for again, if you have any questions please leave them in the comments below or tweet me @babbleoftongues.
Are there news sources out there you just don’t want to miss? Can a special feed gets lost in your reader or twitter stream? Do you absolutely positively need to know about something as soon as it’s public?
Then there’s a web app out there which is perfect for you.
I’ve been playing for IFTTT (If This Then That) for a while and thought I would try a recipe to send a link to a can’t-miss-newsletter link straight to my phone as soon as it’s published. I tend to not read my personal emails during the day and newsletters are de-emphasised in many email clients. Missing this very important newsletter was becoming a bit of a pain.
Why is this newsletter so important
The best comedian in the UK by a mile is Daniel Kitson. He is part soul warming storyteller, part potty-mouthed-bear-pit-slaying compère and part grumpy misanthrope. He is a joy. If you haven’t heard of him that’s because he doesn’t do TV, does very little press (he hates PRs) and shuns the limelight. Have a look at his website where you purchase previous material.
Mr Kitson can literally break a box-office. When his shows go on sale phone lines are jammed and websites crash as his legion of fans tussle for tickets. Box office managers know when they have been kitsonned.
How can a man without a promotional machine do this? Well, he has a very excitable and strong fan base (The Market he call us) which he communicates with in a sporadic and very funny email newsletter*. You never know when it will land and when it does you want to be on the front foot with planning ticket purchase.
Sick of missing it or finding it days late, I thought I would give IFTTT a try to send a notification to my mobile. IFTTT let’s you create recipes that link web services together. A trigger causes an action in what they call a ‘Recipe’. It’s that simple. My Daniel Kitson Recipe below
How to create an SMS alert
I can only do this because Mr Kitson is using email newsletter software with RSS built in, MailChimp. Not all do this but MailChimp is an excellent service and this is but one of an avalanche of reasons for using it. In fact this would work with any MailChimp newsletters.
Here’s how you do it.
Sign up to IFTTT – a vital step.
Click the Feed trigger
Click New Feed Item
Open the newsletter in a browser and copy the RSS link from the top bar.
Paste this into IFTTT and create the trigger.
Set up with mobile channel in IFTTT and verify it with your phone.
Add the necessary text to the action, Make sure the URL ingredient is included and that’s it.
If you have you own great uses for IFTTT or ways IFTTT can be used in comms why not leave them below?
*Content marketers and newsletter producers should read it. This is a newsletter that is opened, read and loved.
Just a quick post to say I was kindly allowed by the CIPR Scotland to try something new and host a Google Hangout on Air about how to win a PRide Award a couple of weeks ago.
You can see my efforts below.
There were a few mistakes but I picked up a lot from organising and hosting the event. Rather than keep it to myself, I have shared these lessons over on the CIPR Scotland blog. I hope it helps anyone thinking about hosting a hangout in the future.
All in all, Hangouts on Air gets a big thumbs up from me.
Last week the CIPR announced the shortlist for the CIPR Scotand Pride awards.
I sit on the CIPR Scotland group committee as Secretary and also contribute to the CIPR Scotland blog and twitter account. We wanted to collate the response to the nominations and decided to give Storify a whirl. However, it didn’t really want to work with wordpress.com blog (which we use for the group) so I have posted the Storify over here instead.
Congratulation once again to all the nominees and I look forward to seeing you at the Edinburgh Corn Exchange in December.
All content is copyright of Joe Walton. It is a fair reflection of what he thinks as a human being and PR professional. It does not reflect the views of any other person or organisation unless specified.