SITC – Analytics for non-techies

Read More
Today's latte, Google Analytics.

Thanks for coming to the presentation on Google Analytics. I hope it has opened your eyes to the possibilities. I have included a copy of the PREZI below and some links to resources I hope you find useful.

Here is the link to get started with analytics.

A handy glossary of Google Analytics Terms for the non-technically minded is available form the US environmental agency. Click here to download the PDF.

Great Books to Read

There are loads of book on Google Analytics. I would recommend Advanced Web Metrics with Google Analytics by Brian Clifton. Don’t be put up by the advanced moniker it is easily accessible. It has a very handy section on aligning google analytics with your objectives. The other ‘Analytics Guru’ is Avinash Kaushik. His book Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity is brilliant and he is an world renowned speaker.

 URL Builder Tools

A quick google for URL Building tools will uncover a lot but here are some handy pages to help tag your off-web links that won’t appear in analytics.

  • Google’s homepage for the URL Builder. Including how it works
  • An excellent plugin for Chrome users. This will save you loads of time
  • This spreadsheet will create the tagged URLs for you if you need to tag content with the same information all at once.
  • This Google spreadsheet will help you keep tabs of your tracked links if you are working as a team or want to use different information for one page. Just drag and autofill the necessary information.

Event Tracking

Event tracking is amazing, just remember to align them with your own goals.


A very thorough guide to getting you started is available from here, if you are using a third party shopping site this guide from shopify to their integration will be useful (even if you aren’t using them you can learn from their example) but look to your own supplier for how to integrate with your set up.

Want to go further

If you have been inspired to go further then why not take the Google Analytics Individual Qualification Exam, it can be done in your own time and costs very little. Tip – Brian’s book above offers a code for 50% off the exam paying for the book in itself.

Thanks for again, if you have any questions please leave them in the comments below or tweet me @babbleoftongues.

Today's latte, Google Analytics.


A very funny IFTTT recipe


Are there news sources out there you just don’t want to miss? Can a special feed gets lost in your reader or twitter stream? Do you absolutely positively need to know about something as soon as it’s public?

Then there’s a web app out there which is perfect for you.

I’ve been playing for IFTTT  (If This Then That) for a while and thought I would try a recipe to send a link to a can’t-miss-newsletter link straight to my phone as soon as it’s published. I tend to not read my personal emails during the day and newsletters are de-emphasised  in many email clients. Missing this very important newsletter was becoming a bit of a pain.

if this then that

Why is this newsletter so important

The best comedian in the UK by a mile is Daniel Kitson. He is part soul warming storyteller, part potty-mouthed-bear-pit-slaying compère and part grumpy misanthrope. He is a joy. If you haven’t heard of him that’s because he doesn’t do TV, does very little press (he hates PRs) and shuns the limelight. Have a look at his website where you purchase previous material.

Mr Kitson can literally break a box-office. When his shows go on sale phone lines are jammed and websites crash as his legion of fans tussle for tickets. Box office managers know when they have been kitsonned.

How can a man without a promotional machine do this? Well, he has a very excitable and strong fan base (The Market he call us) which he communicates with in a sporadic and very funny email newsletter*. You never know when it will land and when it does you want to be on the front foot with planning ticket purchase.

Sick of missing it or finding it days late, I thought I would give IFTTT a try to send a notification to my mobile. IFTTT let’s you create recipes that link web services together. A trigger causes an action in what they call a ‘Recipe’. It’s that simple. My Daniel Kitson Recipe below
IFTTT Recipe: Text a link to a new Daniel Kitson Newsletter.


How to create an SMS alert

I can only do this because Mr Kitson is using email newsletter software with RSS built in, MailChimp. Not all do this but MailChimp is an excellent service and this is but one of an avalanche of reasons for using it. In fact this would work with any MailChimp newsletters.

Here’s how you do it.

  1. Sign up to IFTTT – a vital step.
  2. Click the Feed trigger
  3. Click New Feed Item
  4. Open the newsletter in a browser and copy the RSS link from the top bar.
  5. Paste this into IFTTT and create the trigger.
  6. Set up with mobile channel in IFTTT and verify it with your phone.
  7. Add the necessary text to the action, Make sure the URL ingredient is included and that’s it.

If you have you own great uses for IFTTT or ways IFTTT can be used in comms why not leave them below?

*Content marketers and newsletter producers should read it. This is a newsletter that is opened, read and loved.